Case 02 / 18
Comoditi
The challenge
Comoditi makes premium selvedge jeans and organic cotton tees. Selling premium denim online is hard: customers want to feel the fabric and be confident about fit before they spend. The store had to do the job a good salesperson would.
My role
I designed the brand, the store and every asset around it, and looked after the digital side of the business day to day. That meant working across design, front end development, marketing and photography.
Building the brand
The identity evolved over several rounds as the label found its voice. The latest version is minimal and confident, letting the product and photography lead.
A custom Shopify theme
I designed and built the Shopify theme and kept improving it over time. Off the shelf themes rarely fit a product exactly, so I customised existing modules and built new ones where the customer experience needed it.
A sizing tool built from customer questions
The most common pre purchase questions were about fit. I designed a sizing tool that answered them on the product page, and it became one of the biggest drivers of conversion. [Add the uplift if you have it.]
Testing and paid social
I split tested banners, copy and campaign landing pages using Google Optimize. Paid ads on Facebook and Instagram drove most of the sales, so I produced a steady stream of new creative to keep them performing.
Photography
Apart from the odd stock image, I shot all of Comoditi's photography myself. Learning that skill on the job was one of the most rewarding parts of the project.
