Case 10 / 18
Fame & Partners
Fame & Partners
At Fame & Partners I assumed more of a UX role as opposed to UI. The Fame designers there already had a firm grip of the brand I wasn't going to pretend I understood women's fashion as well as they did. My focus was mainly transforming the more mundane but essential journeys within returns, account management and order processing.
A change of mindset
A challenge for me personally was taking a step back from the UI to focus solely on the user experience and technical functions of the tools we were designing, thereby allow other designer there to decide how it should look.
The Fame designers were great brand ambassadors but didn't have a great deal of experience with UX or understanding of Front End Development. I worked closely with them to extend their mock ups into working web pages and keep the UI within the realms of best practice.
